training:Courses:SEO
Private SEO Training Courses in London, UK
Provide yourself or your team with the best training with a bespoke, private SEO (Search Engine Optimisation) course, focused on your exact requirements
UNIQUE BENEFITS OF PRIVATE TRAINING
- Customise the course to cover the right topics to suit your needs
- Individual attention allowing you to learn at your own pace
- Work exclusively on your web site and materials
- Freedom to stop and ask as many questions as necessary
- No-one is held back or overshadowed by a larger group
- No external participants mean 100% focus on your business requirements
- Focus and relevance means cost-efficient training time
- Flexibility on timing, group size and location gives added convenience
INTRODUCTION TO SEO (SEARCH ENGINE OPTIMISATION) - SUMMARY
A one-day, private course designed to equip you with the knowledge and confidence needed to improve your web sites search engine's rankings
- Search Engines & Directories
- Keywords & Writing for Search Engines
- Additional Tactics
- The Web Positioning & Submission Process
- Key Directories & Search Engines
Plus fantastic, exclusive FREE offers for every participant:
- FREE SEO book
- FREE unlimited telephone and e-mail support
CONVENIENT LOCATION
My flexible approach means your private training can be held at the most convenient location for you. I will be happy to come to your offices or home or if you want to get away from any distractions, We can meet in central london. If the location is a problem or if you are outside of the uk then we can do training over the internet with screen sharing and the session can be recoreded.Following on from the Internet Marketing Training course, this SEO training course covers Web site visibility, the ease with which potential customers or visitors can find a web site amongst a myriad of competitors, is a crucial factor in a sites success. Web visibility is not merely a question of search engine optimisation (SEO), there is a great deal more to it than that, as this training course demonstrates.
Search engines make the most money when they direct users to web pages which are of real interest to those users, i.e. search engine owners have a vested interest in reducing the rank of people who exploit chinks in their algorithms, and no interest in ranking entire sites per se.
This SEO training course employs a wide conception of search engine optimisation; one premised on giving both end-users and search engine owners what they really want, i.e. web pages that provide useful information about the things they are searching for (not otherwise empty pages stuffed with keywords and phrases).
While it is obvious why adherence to this principle should ensure a high and stable Google rank over the long term (and cost significantly less than sustained advertising) the devil is in the detail.
Duration: 2 day.
COURSE CONTENT
Search Engines & Directories
- What is the difference between a search engine and a directory?
- What's a spider? Why are they important? How do they work?
- What Affects Ranking?
- Things which prevent search indexing
- What is 'spamming'?
Keywords & Writing for Search Engines
- Choosing and positioning keywords
- How do search engines determine 'relevancy'?
- Creating effective titles
- Writing captivating descriptions
Additional Tactics
- Do search engine promotion tactics provide a solution?
- Doorway pages, site maps, landing pages
- Spamming Tactics
The Web Positioning & Submission Process
- Analysis of your competition
- Submission
- GoogleMaps
- Post-submission processes
Key Directories & Search Engines
- UK audiences
- US Audiences
- Major European Engines
- Other parts of the world
Resources
- Outsourcing
- Software
- Sites
I was totally satisfied with the course and the techniques I learnt. The tutor was brilliant, and the information was invaluable! Highly recommend it to anyone wanting to get into SEO and Websites."
Toshiba.
Toshiba. Completely surpassed my expectations. Very in-depth training and an extremely knowledgable tutor. This course has given me the confidence to take my sites to the top and compete with the big boys.
David Richards Limited. This course has been very beneficial, both in the skills it taught me on a practical level and the conceptual understanding I was provided, which has significantly improved the performance of our company website - the result of which was a leap in our Google ranking from barely visible to the first 3 pages for our desired search term.
Giles & Posner. I thought the course was very useful and it helped me understand alot more about SEO marketing....I now feel that I can go back to the current website that I am optimising and improve its position in search engines.
JJ Roofing I thought the course was very useful and it helped me understand alot more about SEO marketing....I now feel that I can go back to the current website that I am optimising and improve its position in search engines.
JJ Roofing I leave the course with so much information. I am completely impressed with the detail to attention, the knowledge of the trainers and the ability to modify the approach of the subject, subject to my specific needs. I will gladly recommend your training services to anyone I can
Welsh Assembly Government
Toshiba. Completely surpassed my expectations. Very in-depth training and an extremely knowledgable tutor. This course has given me the confidence to take my sites to the top and compete with the big boys.
David Richards Limited. This course has been very beneficial, both in the skills it taught me on a practical level and the conceptual understanding I was provided, which has significantly improved the performance of our company website - the result of which was a leap in our Google ranking from barely visible to the first 3 pages for our desired search term.
Giles & Posner. I thought the course was very useful and it helped me understand alot more about SEO marketing....I now feel that I can go back to the current website that I am optimising and improve its position in search engines.
JJ Roofing I thought the course was very useful and it helped me understand alot more about SEO marketing....I now feel that I can go back to the current website that I am optimising and improve its position in search engines.
JJ Roofing I leave the course with so much information. I am completely impressed with the detail to attention, the knowledge of the trainers and the ability to modify the approach of the subject, subject to my specific needs. I will gladly recommend your training services to anyone I can
Welsh Assembly Government