training:Courses:Google Adwords
Private Google Adwords Training Courses in London, UK
Provide yourself or your team with the best training with a bespoke, private Google Adwords course, focused on your exact requirements
UNIQUE BENEFITS OF PRIVATE TRAINING
- Customise the course to cover the right topics to suit your needs
- Individual attention allowing you to learn at your own pace
- Work exclusively on your Adwords campaign
- Freedom to stop and ask as many questions as necessary
- No-one is held back or overshadowed by a larger group
- No external participants mean 100% focus on your business requirements
- Focus and relevance means cost-efficient training time
- Flexibility on timing, group size and location gives added convenience
INTRODUCTION TO GOOGLE ADWORDS - COURSE SUMMARY
A one-day, private course designed to equip you with the knowledge and confidence needed to build and run your own Google Adwords campaign successfully
- Identify keywords
- Create powerful ad copy that WORKS
- Split test your adverts to continually improve your results
- Target your campaigns geographically
- Track your results
- Check Return On Investment
Plus fantastic, exclusive FREE offers for every participant:
- FREE Google Adwords book
- FREE unlimited telephone and e-mail support
CONVENIENT LOCATION
My flexible approach means your private training can be held at the most convenient location for you. I will be happy to come to your offices or home, I have projector and I use a macbook pro; alternatively you can come to me in Edgware HA8 or I can provide training facilities at the Royal Festival Hall on London's South Bank for no additional cost. Just let me know what you'd prefer.Duration: 1 day.
Prerequisites: A basic knowledge of using Windows and the Internet is required.
Google AdWords has become an essential element of any online marketing strategy - a true marketing phenomenon. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own webpage, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.
Despite the fact that Google have made AdWords easy to manage, the right start is essential and the correct interpretation of initial results imperative. With a clear list of dos and don'ts, you will learn some of the tips and tricks used by professionals before throwing away revenue on campaigns which will not drive traffic, let alone sales.
This one day intensive workshop provides step-by-step instructions for those wishing to set up and maintain a simple Google AdWords campaign. We will cover choosing keywords, writing effective ad text, targeting locations & the importance of the right landing page. If you want to reach more people looking for your product or service, gain full control of your own advertising budget and you would like to learn how to create and edit your Google Adverts quickly and with the minimum of fuss and maximum impact, this course is for you.
COURSE CONTENT
BACKGROUND
- Google overview & Adwords history
- Search & Content Network
- Organic vs. sponsored links
SET UP
- Creating up your account
- Billing cycle, payment options
- Daily budget & Maximum CPC
AUDIENCE
- Language & Country
- Region & City
- Customised
STRUCTURE
- Set up & edit account
- Campaign settings
- Ad groups
POLICIES
- Editorial Policy
- Product & Link Policy
- Trademarks & copyrights policy
THE REAL DEAL
- Keywords
- Ad Text
- Landing Pages
TOOLS
- Keyword help
- The Traffic Estimator
- Ads Diagnostic Tool
Fantastic insight into Google adwords and analytic tools.
Findaplaceabroad.com. Brilliant. Really enjoyed it and would thoroughly recommend it to others. It`s opened my eyes to the world of Google Adwords and I love it!"
Bluefrog Ltd. Very helpful, very tuned in to my needs.
Style Coaching Institute.
Findaplaceabroad.com. Brilliant. Really enjoyed it and would thoroughly recommend it to others. It`s opened my eyes to the world of Google Adwords and I love it!"
Bluefrog Ltd. Very helpful, very tuned in to my needs.
Style Coaching Institute.