WordPress is a valuable tool for anyone who wants a voice on the internet but isn’t a high-tech wizard. Its simplicity means you can retain 100% control over your blog without paying an external expert for the privilege of posting. Essential WordPress training UK can help you avoid three of the top mistakes made by beginners that detract from their message.
- Failing to get started! Lots of people have valuable insight to add to the world via the internet. They have expertise in a niche area or want to share their unique life experiences. But no matter how easy WordPress is to use, many are dissuaded before they begin by the apparent complexity of installing the software and setting up that first website or blog.
- Failing to make the site visible to your audience. No matter how great your content is or how frequently you post quality material, it’s worth nothing if nobody sees it. Again, very few people would claim expertise in how to please the Google robots to get their site high up in the search rankings (what’s known as Search Engine Optimisation). But WordPress can be quickly and easily enhanced with plug-ins, often free, that will guide you through the process. Decent WordPress training helps you filter through the best and worst of these, and use them effectively to promote your site.
- Failing to make your site attractive to users. So your audience has found you – great! But what if your site looks just like thousands of others or is difficult to navigate through when they get there? What if links are broken or you don’t know how to promote user engagement through a comments section? What if you’re vulnerable to spam? You don’t need specific web design training: WordPress is incredibly versatile and there’s a lot you can do to make your site stand out from the crowd.
WordPress training UK based doesn’t necessarily cost the earth – but it can help your message reach the four corners of it!